Voter Guide – Sample Copy

Voter Guide – Sample Copy

With many states changing their voter laws, people can’t take for granted that the next election will follow the same rules as previous elections. You may want to create a Voter Guide to help suppo... Sorry, you must be a member to access this content. Access is free...
Should Your Domain Name Appear On Yard Signs?

Should Your Domain Name Appear On Yard Signs?

It’s a good question. Should a yard sign include the domain name of the candidate? Is it important or even necessary? There are two schools of thought on this topic. There’s the promotional aspect ... Sorry, you must be a member to access this content. Access is free...
IP Targeting Strategies for Political Campaigns

IP Targeting Strategies for Political Campaigns

IP Targeting allows political advertisers to be very specific with who they reach – and at a fraction of the cost of many other advertising methods. Your ads appear on all devices – home computers, ta... Sorry, you must be a member to access this content. Access is...
The Good and Bad of Political Stock Imagery

The Good and Bad of Political Stock Imagery

Stock imagery is a fast way to get graphic elements for print or the web. The quality of the images is usually high. Stock images offer a quick way to get something useful without taking a photo yourself or creating an image from scratch. Ideally, you should use...
QR Codes And How They Can Help Your Campaign

QR Codes And How They Can Help Your Campaign

Have you noticed the square, strange-looking bar codes that appear on boxes, print ads, and signs? These are called QR codes. They can be easily scanned by a smartphone to automatically pull up information such as URLs, phone numbers, videos, photographs, text, and...
Online Candidate Resources