Articles
Our Take on AI and Political Campaigns
When generative AI exploded on the scene in late 2022, we saw it as an opportunity to supercharge our existing political campaign tools. We already had campaign letter, email, and press release generators. But they were kind of old-school and created copy based on...
Creating Your Campaign Timeline
Running for local office can be an exhilarating and challenging experience with high stakes and tough competition. To make the most of your limited time, money, and resources, it's crucial to plan out a timeline for your political campaign. This ensures you stay on...
Choosing the Right Tense for Your Website Copy
Some clients contact us about their campaign websites not ranking as well as expected for candidate name searches. Several factors can contribute to this, including the age of the site, existing content that already ranks for the targeted search phrase, and whether...
Increase Voter Turnout With One Simple Question
Sometimes elections, particularly local elections, come down to only a handful of votes. While all the moral support in the world is nice, a candidate cannot win an election until they get their supporters into the voting booth. So how can a campaign get more...
Best Practices for Online Donations
Fundraising is crucial to winning an election. With the ease of online donation platforms, even local candidates are raising money digitally. But once you’ve secured those all-important donations, it’s important to have a strategy for handling donors effectively. From...
Engaging Supporters through Email: Effective Strategies
When it comes to soliciting donations and volunteers via email, it's important to remember that people are more likely to contribute their time and money when they feel a genuine connection to a candidate or cause. Simply bombarding your subscribers with repetitive...
