Best Practices for Writing Your Political Candidate Bio

Websites

Every campaign website should include a candidate biography page. It’s a section where you can tell voters about yourself and why you are running for office. Start with an introduction Who are you? Begin with some background information about yourself. Try to include...

Election Slogan Examples

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A candidate’s election slogan says a lot about them, so you should choose yours carefully. It should be short and easy to remember and should address things that voters care about. Below are a hundred campaign slogans for you to use. The first step in coming up...

Choosing the Right Tense for Your Website Copy

Websites

Some clients contact us about their campaign websites not ranking as well as expected for candidate name searches. Several factors can contribute to this, including the age of the site, existing content that already ranks for the targeted search phrase, and whether...

A Content Formatting Tip That Will Save Your Sanity

Websites

When it comes to creating content for your website, a lot of folks turn to tools like Microsoft Word for convenience and formatting options. But here's the thing: copying and pasting directly from Word into your website editor can lead to major headaches. In this...

Why Does My About Page Rank Higher Than My Home Page?

Websites

Here’s another issue that some clients have when their campaign websites start to rank in the search engines – the site’s About Page ranks higher than the site’s Home Page. So why would the About Page get top billing? Typically, a website’s Home Page is the...

Don’t Be Called Out For Campaign Plagiarism

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Here’s a story to remind you to make sure that you have full rights and permission for everything you use on your political campaign website. Oregon candidate pulls look-alike logo Libertarian Senate candidate Mark Delphine’s campaign site featured a logo showing an...