Build an online presence – before you start your campaign! Read More...

Besides figuring out what to your campaign should post to your social network accounts, the other question is knowing when it is the best time to post. If you choose the wrong times, your message may be diminished, along with the possibility of your content going viral. Read More...

A good email segmentation strategy can lead to better results, providing you with higher open rates, and increased conversions that see subscribers turned to customers. Because no two subscribers are identical, you should not treat everyone on your mailing list the same. Read More...

Here are two ways to improve your campaign’s Adwords account. When you AdWords ad groups are optimized, you’ll save money on irrelevant clicks, improve your ad click-through rate and lower your overall cost per click. Why spend more money than you need? Read More...

By request, we’ve put together a cheat sheet of image size and dimensions for the Facebook Timeline. This will give you the numbers you need to put together and maintain a great-looking campaign Facebook page! Read More...

Having an engaged and responsive list is great, but if you’ve only got a few hundred subscribers, even stellar open rates won’t help you. That’s why it’s so important to improve your opt-in rates! Read More...

Popular Articles

Get Your Opposition Banned On Facebook
Dirty tricks have become more and more a staple of online campaigning. Even small local races are finding themselves embroiled in online attacks and negative viral campaigns. Some campaigns are finding that there are worse things that can happen on Facebook than just nasty wall comments. keep reading

Tips To Make Your Campaign Content Go Viral
Creating great campaign viral content is easier said than done. There is no set formula for campaign videos that get wide distribution online. While often viral content seems designed to just make for a good laugh, the ultimate purpose of any content is to create brand awareness for the candidate and campaign. Sometimes campaigns can catch lighting in a bottle, but usually they don’t. keep reading

Comparing Costs Between Online Fundraising Systems
Suppose one online fundraising processor service has a 3% transaction fee. The second has a 6% transaction fee. Which service will leave your campaign with the most money? The first, right, since it takes a smaller bite out of every donation? Unfortunately, the math isn’t quite that simple. keep reading

How To ‘Fire’ A Volunteer From Your Online Campaign
Volunteers are an important part of virtually every political campaign. No matter what you are running for, the bulk of your campaign work will be performed by volunteers. This may also include your online campaign efforts. Sometimes things don’t go well, though, and you’ll find that you will need to restrict or eliminate a volunteer’s access to your online accounts. keep reading

Mass-Invite Friends To Your Facebook Event
For political campaigns, Facebook is a great place to put together and publicize a fundraiser or event. Here’s a quick way to start a Facebook event and a shortcut to easily invite all your friends to it. If you have a lot of friends, this will save you a lot of time! keep reading

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Additional Resources

Campaign Letter Generator
Build out a wide variety of political campaign letters and press releases - from announcements to fundraising to thank-yous. To use this tool, simply out some fields and select a letter template to generate a customized letter draft.

Campaign Email Letter Generator
Build out a wide variety of political campaign email messages. To use this tool, simply out some fields and select an email template to generate a customized email draft.

Easy Bookmark Submission
Submit links to be bookmarked to over two dozen bookmark sites – without any work on your part! Just enter the URL you’d like the bookmark and your profile email address in the form – and that’s it! Read the tool review.

Political Opposition Research Reports
Order a free report on your opponent’s website backlinks (or your own site backlinks, if you choose). Find out who links to your opponent’s website. Learn which link sources are the most valuable, so you can benefit from them yourself! Read the tool review.

QR Code Generator
Traditional bar codes are used mainly on products, to provide identification stores, warehouses and similar places equipped with specialized barcode readers. QR Codes are similar except they hold much more information, and they can be read by almost every cell phone! Generate QR images in multiple sizes!

Domain Research Tool
Get information about any website you choose. Find out how many and what pages are indexed under Google, who links to the sites, domain name registrar information, what technologies the site is built with and its’ relative traffic levels.

Online Resource Directory
Discover online resources, websites, tools and software to help grow your campaign.

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