Are you looking to reach out to specific voter households with online advertising? If so, then IP targeting might be your solution.

IP targeting delivers advertisements to a pre-determined audience. You choose who you want to show your ads to. Unlike other types of online advertising, the user doesn’t need to be searching for you to see your ads.

IP targeting works by using technology to match IP addresses to a list of street addresses. Then your digital banner or video ads are displayed only to those targeted addresses.

Your ads appear on all household devices – home computers, tablets, cell phones – any device that someone uses to access the web. By tapping into online advertising networks, your ads show on news sites, email portals and other popular websites.

You can tailor and target messaging to a specific audience for greater impact and response. Because of this, IP-targeted ads tend to have a higher click-through rate than PPC or retargeting campaigns.


This resource is available to members. provides access to:

  • Online political campaigning articles
  • Custom tools, including the Campaign Letter Generator
  • Free social media graphics and brochure templates
  • Website copy examples and political resources
  • And more.

For Online Candidate clients, membership is FREE.

Not a client? You can still join.


Online Candidate Resources