AnalyticsIf you want to improve your Google Analytics data, you’ll want to tag your links. By properly tagging outside links in your emails, banner ads, splash pages and other traffic sources, you’ll be able to break down and analyze your results with much better granularity.

A typical tracking link might look like this:

http://www.mysite.com/page.html?utm_source=newsletter15&utm_medium=email&utm_campaign=gotv&utm_content=banner-top

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