Most organizations have donation page conversion rates well below 20%. Even if you’ve managed to get people to your campaign donation page and the visitor is ready to give, your work is NOT done! Until someone fills out the page and clicks ‘Submit”, there is still a chance (and a good one) that something will cause them to leave and not complete the transaction.
Why would potential donors leave? Poorly designed donation pages is a big reason. Cutting down on your abandonment rate will not only improve your conversion rate, but it will mean more dollars for your campaign without an additional marketing spend.
These tips will help you optimize your campaign’s donate page for maximum impact!
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