Tag Archives: campaign websites

Running A Slate Of Candidates Online



This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.


A multi-candidate website is a way of promoting several candidates in one place. Usually the candidates are all from the same party or they side together on a major campaign issue. In essence, they become a ‘slate’ of candidates, hoping to win an election together as a block.

Where there may be some efficiency in running an online campaign this way, there are also drawbacks to the strategy.

Return to the Course Index

Essential Website Disclaimers

lawsAll US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include billboards, bumper stickers, sample ballots, newspaper ads, TV and radio ads, magazines, mass mailings, websites – and even email.

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

 

Primary vs General Election Website Strategies

There are two types of election campaigns in the US – the primary and the general election. The primary ballot lists all the candidates who are looking to run for that office. Whoever wins the primary election goes on to be on the ballot as the party’s candidate for the general election. The general election then decides the final winner to hold office.

Some candidates work hard to secure a primary victory, and then begin the campaigning process all over again for the general election. A lot of candidates don’t want to put in the effort of starting a campaign website until after they’ve secured a primary. That can be a big mistake.

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

Building Political Squeeze Pages For Better Performance

In the world of online marketing, a squeeze page is a single web page designed with the purpose of capturing information. Squeeze pages use direct response marketing techniques. That includes the use of headlines, bullets, teaser copy, deadlines, incentives and testimonials. These elements are designed to influence the visitor to buy, subscribe or sign up for more information.

What works for businesses can also work for political marketing. Here are the basic components of a squeeze page:

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

Campaign Slideshow Graphics

supportFor campaigns that want to use top slideshows in their websites, the hardest thing can be to just put together the slides. We’ve together editable files of some commonly used campaign slides including ‘Support’, ‘Get Involved’ and ‘News’.

Below is a link to a Photoshop PSD file. The file contains slides are in layers that can be manipulated. After editing colors, text and images in the files,  you can save each slide individually as a jpg or png file. These slides are designed for the top slideshow feature of the Online Candide Enhanced Websites, but the slides can also be used with other content management systems.

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

 

Campaign Website Packages and More!