Tag Archives: building traffic

Make Your Campaign Website Stand Out In Search Engines

One way that your campaign website can rank higher in the search results and get more visits by crafting compelling title tags and meta descriptions. Here are some tips to help you get the most out of your site’s search result listings.

If you were searching about candidates for a local election, which of the following search results would you be most likely to click on?

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

Try the Political Candidate Search Tool to see how you and your opponents appear for campaign-related searches.

 

Political Campaign Link Building Techniques

Links are the currency of the internet. Reciprocal linking between related sites not only increases potential traffic, but it helps improve search engine rankings for relevant searches.

Here are ways to build traffic and search engine prominence through links.

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

Maintaining Your Web Presence

Once your campaign website is up and running, the work has just begun. Your website is more than a digital pamphlet. It should be an online hub and a place where voters can visit for updates, news and information.

Depending on your level of technical expertise, you may want to handle website updates yourself, or you may want others in your campaign to do it. Many campaigns have a volunteer act as a website coordinator.

Some web designers or hosting companies offer website maintenance packages. That is where you pay a flat rate for a set amount of site update time each month. You may find this an attractive option, but be aware of two things: First, things move fast in a campaign, so how quickly will they make requested changes or updates? Two, will ALL changes have to go through them? If your site is set up through a CMS, then anyone with proper access can update it. There is no need to have updates bottled up through one person.

Your website coordinator(s) can perform many duties, including:

  • Posting site updates.
  • Managing social network profiles.
  • Responding to voter emails and social media correspondence.
  • Composing and sending e-newsletters.
  • Coordinating online fundraising campaigns.
  • Managing online volunteer offers.
  • Handling online advertising campaigns.

Action Items

Set up a system to make sure that your website, email and social media needs are in place. Web coordinators should work closely with the rest of your campaign staff. They must also be able to act quickly and have enough leeway to handle routine matters themselves.

 

Getting Others to Promote You Online

Promoting yourself online is one thing, but your exposure reaches a whole new level when others start promoting you as well. As a political candidate, you should encourage your supporters to promote your website content and spread the word about your campaign.

The most effective way to do this is to simply ask others to share your content – and to make Sharing Buttons readily available so they can do so.

This resource is available to members.

OnlineCandiateResources.com provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.

Campaign Website Packages and More!