People will donate time and money after they have established some level of affinity with a candidate or cause. Turning your newsletter into a broken record of ‘send money and volunteer your time’ will not help. Specific requests for time and money during a campaign are fine, but if these requests are all you use your newsletters for, then don‘t expect much success (or to keep many subscribers).

For contribution requests, it should be made clear where money is going, such as specific television or radio ads or a final mailing before Election Day.

Common ‘excuses’ for donation requests include:

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