Retargeting, also known as remarketing, is a popular online advertising technique. It displays advertisements to people who shown an interest in your campaign.

Retargeting tags online users when they visit a particular webpage or open an email. The advertiser is then able to show display ads to that user elsewhere on the web through ad exchanges.

Retailers have had success with this advertising method. Perhaps you have seen these ads yourself if you visited an airline website and then later saw ads for flights on other websites.

For political campaigns, retargeting can increase awareness and engage interested voters through Election Day.

So, how does retargeting work – and how can it help your campaign?

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