A campaign slogan says a lot about a candidate, so you’ll want to choose yours carefully. It should be memorable and concise. It should connect to voter concerns.
Coming up with a good campaign slogan starts by answering a few questions. What is it that you want voters to know about you? In a few words, can you summarize why you are running for office? Is there a core value or issue that you want to impress on voters?
It’s simply a matter of summarizing your candidacy into a single phrase. Your voter’s values and interests should be reflected through your slogan. Your slogan should reassure voters that, as a candidate, you authentically connect with them.
What makes a good campaign slogan?
The most successful political campaign slogans are typically brief statements that are both positive and suggest action.
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