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Setting up campaign profiles across different sites is just the start when using social media. Most businesses don’t have a clear strategy for their social media activities. Fortunately, political campaigns already have a goal in place – to build exposure and attract support.
After creating your social media accounts, the next part of your social media strategy is more nuts-and-bolts related: How and when are you promoting your campaign online? How will you make sure that you are posting everywhere you should? If you don’t have a plan for how and when to making updates, now is the time to create one.