YouTube provides a wide variety of video ad options. It can be an effective marketing channel for your campaign due to its low cost per views, ability to target specific audiences by interests and keywords and its ability to measure results through metrics such as views, click through rates and amount of video time watched.

YouTube advertising can be placed both within videos and on the YouTube website itself.

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.