As a social messaging tool, Twitter presents great opportunities for political candidates to enhance branding and build exposure. Twitter has become a favorite tool for political social media marketing. Twitter can help candidates save time, money and effort in communicating to their voter base.

As a social messaging tool, Twitter presents great opportunities for candidates to enhance branding and build exposure. Users can ‘follow’ others and others can follow them back. Users post status updates, or ‘tweets’, that are limited to 140 characters. These updates are communicated to followers, who can read, respond and even share the tweets with others.

Here’s a breakdown for campaigns who want to use Twitter effectively:

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