With the rise of mobile devices, candidates across the country are starting to use texting as an effective campaign tool. As mobile computing blurs the line between online and offline campaigning, we are going to see more use of crossover technologies by political campaigns. Candidates will have the ability to reach out to voters and supporters faster and easier than ever before. Advocacy groups and nonprofits can also benefit from having a mobile strategy.
One advantage of text messaging over other communication systems (such as email) is that text has a very high delivery rate. Recipients opt-in to receive texts, and a vast majority of the sent text messages are actually read.
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