Things move quickly online, and political campaigns of all sizes need to have in place some sort of ‘rapid-response’ mechanism. But the key to being able to react quickly is knowing what is going on in the first place.  Keeping an eye on traditional and social media for activity that a candidate should react to is just one benefit of monitoring.

Here are other ways that online monitoring can benefit your campaign:

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.