Traditional banner ads have click-through rates of less than one-half of one percent. However, branding and messaging is generally the more important purpose.
Some publishers will design a creative ad (‘creative’) for you, although advertisers usually submit their own creatives.
Online ad options have expanded beyond the typical rectangular image. Display ads include pop-ups, ads that race across your screen and even half-page advertisements.
This resource is available to members.
OnlineCandiateResources.com provides access to: