Pinterest is a website that allows people to organize and share things found on the web. Users can browse pinboards created by other people to discover new things.  It is basically a virtual pinboard – and a site that many politicians are using in their online marketing efforts.

A few years back, Pinterest has become one of the five most popular social networking sites in the U.S. At the time, a study found the site actually drives more traffic to blogs than Twitter. (It’s not quite the traffic driver today.)

Here are some ways campaign have used Pinterest effectively.


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