Under no circumstances will the internet magically bring in money. Your online campaign presence exists as a conduit through which to raise money, not as a means unto itself. If your campaign is not well promoted or no one has an interest in your campaign, slapping donation buttons onto web pages will not do a thing for you.
On the other hand, online fundraising can be very successful if done properly.
Accepting online donations carries associated costs. Services that allow you to accept online credit card contributions charge transaction fees (typically between 3 – 8%) that are deducted off the top of any payment. Some services also charge setup and recurring fees. Regardless of how you raise money, your campaign must follow the law. For example, you may need to collect certain donor information or there may be a legal limit on contributions.
Check your local laws for donation requirements. If necessary, seek legal advice for any fundraising plans you have.
Below is a summary of a typical payment process for online donations:
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