We’ve seen a lot of candidates do the right thing by securing a domain name and getting a website set up. Then those same candidates make the mistake of holding off going live with the site and displaying a ‘coming soon’ message for months on end – sometimes well into the election season!

Why do they wait? Most times, candidates want to get all the content ready before they go ‘live’. They figure that without a complete site, voters won’t be interested in seeing the site. That’s a mistake, one that can cost a campaign future website traffic.

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