Find articles, downloads and resources. Get answers in our exclusive member forum!‘Making the ask’ in politics is usually referred to the part of a conversation where one person asks another to either volunteer, make a donation or help a campaign in some way. The great thing about having online connections with others is that you can make the ask many, many times. The question is – are you taking advantage of your opportunities?

Ask for something … anything

Every web page, email, brochure in your campaign should ask for something. Don’t create a long issue page on your websites that details your position point by point and just wraps it all up with a summary paragraph. If you do that, then all you’ve done is told the reader something.

Maybe they’ll agree with you. Maybe you’ve given them something to think about.

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