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‘If you build a website, they will come’ is still a common belief held by many new to the internet. However, the reality is that people will not come to your campaign website unless you promote it both online and offline.
After your site goes live and tested thoroughly, add the site to your search engine webmaster accounts, announce the site on your social media accounts, and add the site to your bookmark accounts. These new links will trigger the search engines to discover and index your site. In time, pages from your site should start to appear for relevant searches.