In the world of online marketing, a squeeze page is a single web page designed with the purpose of capturing information. Squeeze pages tend to use direct response marketing techniques. That includes the use of headlines, bullets, teaser copy, deadlines, incentives and testimonials. All these elements are designed to influence the visitor to buy, subscribe or sign up for more information.

What works for businesses can also work for political marketing. Here are the basic components of a squeeze page:

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

For Online Candidate clients, membership is FREE.

Not a client? You can still join.

Online Candidate Resources