Display ads (banner ads) are another way to visually expand your exposure to voters.

Unlike traditional PPC advertising, display advertising is not based on user searches. Rather, the graphic (image) ads appear within the web content that a user is browsing. Display ads are distributed through the Google Display Network, which includes a vast network of websites, videos and apps.

Ads can appear where a user is reading news articles, checking email or watching online videos.

Display ads give you control over your branding. This differs from traditional Google Search Ads, where the ads are text-based, containing headlines and descriptions.

 

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