Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to live-stream video directly to an audience through Facebook. This can be done through your Facebook profile, a Page, group or even an event. Viewers can watch from their computer, mobile phone or other connected devices. For political campaigns, Facebook Live allows candidates to speak and engage directly to their audience.

If you have ever done a video chat with friends or family through Facebook then you have already used Facebook Live. However, campaign broadcasting is not typically as casual as personal communication. You can use Facebook Live to record and stream a variety of campaign-related material. It’s not particularly difficult, and you don’t need a full studio setup. In many cases, you can use your mobile phone to broadcast.

In this article we will explore how Facebook Live can help your political campaign’s digital marketing strategy.

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