Owned by Google, YouTube.com is the web’s most popular video-sharing website. Users can view, upload and share videos. Creating a YouTube account is free and simple. If you have a Google or Gmail account, then you already have account access to YouTube.

When you upload videos, you can share and even use code to embed your videos into your campaign website. Small campaigns may not generate a huge amount of video traffic. However, the medium can be effective even with a small audience.

Paid features allow campaigns to promote videos, add call-to-action overlays and run video in-stream ads on YouTube and partner sites.

YouTube for Government is designed for government officials and agencies. Users can brand their channel, upload longer videos and choose custom thumbnails. It includes moderator functions and video analytics. For more information, visit https://www.youtube.com/yt/government101/

YouTube optimization tips

Here are techniques to push your video content to the top of search results on YouTube and Google.com.

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