is a popular service that allows users to blog in a micro format. Users can ‘follow’ others and others can follow them back. They post status updates, or ‘tweets’, that are limited to 140 characters. These updates are communicated to followers, who can read, respond and share the tweets with others.

Twitter is a popular tool for individuals, businesses and, of course, politicians. Twitter presents great opportunities for candidates to enhance branding and build exposure.

Many news organizations follow political Twitter accounts. For candidates and organizations, it’s a fast, easy way to broadcast the latest news and messages.

Here’s a breakdown on how to use Twitter:

This resource is available to members. provides access to:

  • Online political campaigning articles
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator
  • Political resources for fundraising, email and promotion
  • And more.

Access is FREE for Online Candidate website clients. Find out more.