Internet users tend to have short attention spans. If you decide to use video, keep them short and to the point. It’s better to break up long videos and group them together by topic.

These days, video can be recorded on everything from cell phones to digital cameras to web cams. Software to edit video ranges from free to expensive. Even after you upload your videos to some hosting services, they can still be further edited. For example, YouTube allows for video annotations as a way to add interactive commentary. You can control what the annotations say and where they appear in the video. You can also add captions and subtitles post-upload.

Online video is becoming as popular as, and in some cases, more popular than traditional political media advertising. There are instances where political advertisements rejected by ‘traditional media’ end up with exposure online than if they had run on television or radio in the first place.

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