Of all the social sites discussed so far, LinkedIn.com is the least important site in relation to online campaigning. LinkedIn is a business-oriented social networking site geared toward people in professional-related fields. It’s not a site where you are likely to ‘campaign’, but more of a place to lay groundwork before your campaign is launched.

To make LinkedIn worthwhile, you need an engaging, informative and effective profile. Here are some tips to making your profile more attractive:

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