Mobile phone apps increase the connectivity possibilities with constituents and supporters. Common uses for apps include the transmission of campaign news, videos, photos, user surveys and information about coming events. And, of course, they are used for donation solicitations.
During his successful 2008 US presidential campaign, Barack Obama was the first candidate to use smart phone technology to raise a large amount of money. His campaign app listed Obama’s position on issues, enabled supporters to follow news feeds, track events and make donations.
Apps are making an impact in state elections and ballot initiatives. Some apps can tie into databases to link where undecided voters and supporters live and allow canvassers to update voter data and make reports in real-time. Other apps enable users to sign voter ballot initiatives.
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