‘If you build a website, they will come’ is still a common belief held by many new to the internet. However, the reality is that people won‘t come to your campaign website unless you promote it both online and offline.
As soon as your site goes live and tested thoroughly, promote and add your website link to your social media profiles and add the site to your bookmark accounts. These new links will trigger the search engines to discover and index your site. In time, pages from your site should start to appear for relevant keyword searches for the candidate’s name or related terms.
In this section, we’ll look at maintaining your web presence, building website traffic, online fundraising and recruiting volunteers.
- Maintaining Your Web Presence
Once your campaign website is up and running, the real work begins.
- Campaign Blogging
What is a blog, and how can it help your campaign?
- Creating an Online Press Kit
Make it right for both online and offline use.
- Creating Online Video Content
The web today is more than just words and pictures.
- Political Squeeze Pages
Find out how to use them to gain more donors, volunteers and subscribers.
- Link Building Ideas
Improve your search rankings and draw more traffic from other sources.
- Campaign Coordination Tools
Use the web to keep in touch and share information with your campaign staff.