In the world of online marketing, a squeeze page is a single web page designed with the purpose of capturing information. Squeeze pages use direct response marketing techniques. That includes the use of headlines, bullets, teaser copy, deadlines, incentives and testimonials. These elements are designed to influence the visitor to buy, subscribe or sign up for more information.

What works for businesses can also work for political marketing. Here are the basic components of a squeeze page:

 

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