If you are planning on running political ads or issue ads on Facebook, watch out! Facebook now has an authorization process that is required to run “electoral or issue-based” ads on its platform. The purpose of this process is for increased transparency and accountability for electoral and issue advertising.

Below is a video describing the process and walks through the steps required to become authorized. Just remember to start this process a few weeks before you plan to run any political or issue advertising on Facebook.

 

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