Tag Archives: video

Video Tips and Resources

video-camera

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Creating Video Accounts



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Cours Videos

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Small campaigns may not generate a huge amount of video traffic, but the exposure created by video can be very effective.

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Adding Video To Your Email Messages

videoOne problem with email is that cannot replicate a web page very well. CSS, Javascript, Flash and other web page elements simply will not work in email messages.

Nor can you directly embed video.

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Editing Your YouTube Videos … On YouTube

For campaigns without access to advanced video editing software, YouTube has it’s own online video editor. It allows channel owners to upload a video directly to YouTube and then perform the edits online, which can make the process faster and more streamlined. The editor is geared primarily for people who create videos on Flip cameras or mobile phones.

The initial editing capabilities were pretty basic, but additional capabilities have been added over time. With the Video Editor, you can:

  • Combine multiple videos you’ve uploaded to create a new longer video
  • Trim your uploads to custom lengths
  • Add a soundtrack from a library of approved tracks
  • Customize clips with special tools and effects

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Repurpose Your Campaign TV Ads For The Web?

Online video today is a staple for many large political campaigns. Hard to believe that only a few years ago, political consultants thought web advertising was only good for fundraising. It seems that every other week some crazy or clever political ad goes viral, giving a candidate far more exposure than they could have ever purchased.

If you are running TV ads, putting them online can be a great way to give your message extra exposure.

A recent study tested the effectiveness of repurposed TV ads put online vs ads created specifically for the web. The results were a little surprising. In terms of brand awareness, re-purposed television spots performed at about the same level as ads created specifically for the web. But in terms of conversions, the original web content ruled.

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