Sometimes clients are concerned that their campaign websites are not ranking as well as they should for candidate name searches. This usually has to do with the age of the site, existing content that already ranks for the targeted search phrase and whether the website content actually mentions the name of the candidate.
Believe it or not, there are campaign websites out there that barely mention the name of the candidate. Sometimes this is due to the tense in which the content is written, and it can make all the difference to a search engine.
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