Social networks are a great way to build your campaign’s brand. The more people you have following you, the easier it is to release messaging and quickly mobilize your supporters. Here are 5 simple ways you can promote your campaign’s brand and build a reliable following online.
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As Election Day draws near, it’s no time to slow down! Your final Get Out the Vote drive can mean the difference between winning and losing. Your GOTV push should be performed both offline and online to reinforce your message and to remind supporters that without their vote you cannot win.
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Here’s a quick cheat sheet infographic that breaks down the major social media platforms. Most political campaigns don’t bother with Digg or Tumblr, but the information is solid and succinct.
Click the image to enlarge.
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Campaigns who think that creating a Facebook page and slapping up an occasional post will get any traction should think again. A lot planning goes into Facebook marketing, but an equally important element is measuring results.
So, what is the most important thing you should track in your Facebook metrics? Hint: It’s not your number of Fans.
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Your campaign’s commitment to social networking should be consistent and informative. Even if you just have a few followers to start, regularly providing interesting news, updates and information will keep them informed and attract new followers. Putting together and following a campaign social media schedule will help keep your efforts on track and make it easier to keep track of both you and your opponent’s online activities.
This sample social networking schedule can be used as a springboard to create one of your own that reflects your schedule, resources and campaign outreach efforts.
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