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Retargeting



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Retargeting, also known as remarketing, is an online advertising technique that helps keeps your campaign brand front and center by showing display advertisements solely to people who have already shown an interest in your campaign.

Retargeting can help increase awareness and keep interested voters engaged until Election Day.

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What Is Google Retargeting and How to Use It

retargetingWith internet technology consistently advancing every passing year, advertising technology advances as well. One of the most popular recent innovations in online advertising is retargeting.

But what is retargeting, and why is it so important?

If you’ve ever seen advertisements with sandy beaches after visiting a travel site, you’ve been a part of behavioral targeting, or retargeting.

What retargeting does is put a cookie on your computer when you visit a particular website. This cookie communicates with outside member websites in the ad network and displays advertising based on the cookie’s settings.

The most popular and accessible version of retargeting is Google retargeting.

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Microtargeting Techniques for Small Campaigns

Microtargeting voters was a strategy that exploded in the 2012 presidential election. Targeting messages to voters based on location, income, career and likes made for more successful fundraising, volunteer and get-out-the-vote efforts. Even small campaigns can use online technology to microtarget voters. It doesn’t need to cost a fortune or require a large amount of technical expertise, either.

They key is to take your existing online efforts, and make them more targeted to specific voters. A one-size-fits all message won’t cut it in the future. The more you can split your message and tailor it to specific audiences, the more effective it will be.

Each online channel has its own method of segmentation. Here are some ways to target your online audience and get the most impact for your efforts (and costs).

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Get Voters Back Through Retargeting Marketing

constructionRetargeting is a form of online advertising that allows you to serve ads to people who have visited your website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with people who have demonstrated interest in the company. Recently, retargeting has entered the political sphere. Now an established tool for the national campaigns, local and regional political campaigns have begun to catch on too.

How does retargeting work?

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Use Search Retargeting to Connect With Voters

Political Retargeting CampaignRetargeting, also known as remarketing, is a popular online advertising technique. It displays advertisements to people who shown an interest in your campaign.

Retargeting tags online users when they visit a particular webpage or open an email. The advertiser is then able to show display ads to that user elsewhere on the web through ad exchanges.

Retailers have had success with this advertising method. Perhaps you have seen these ads yourself if you visited an airline website and then later saw ads for flights on other websites.

For political campaigns, retargeting can increase awareness and engage interested voters through Election Day.

So, how does retargeting work – and how can it help your campaign?

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