Tag Archives: ppc

Pay Per Click Campaign Advertising



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When your website is indexed in the search engines and linked to from a variety of other sources, it will start to attract visitors and traffic from those sources. To further reach out and engage your audience will likely require some level of paid online advertising.

Fortunately, there are plenty of ways to advertise online. Lets go over the most important advertising sources for political campaigns.

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Using Adwords as an Online Focus Group



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Used properly, Google AdWords is a great source of data about your voters and their sentiment. It’s a tool that can simultaneously reach out to voters while providing research insights about them. And the cost – well, it’s a lot less than paying for a live focus group.

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Tips for Effective PPC Campaigns

It’s easy to burn through money with pay per click campaigns. Use these tips to help your ad campaign generate higher click-through rates and lower your cost per click.

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  • And much more!

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Saving Money On Your Adwords Campaign

adwords-logoPay Per Click for political campaigns its usually about spending money, but here we’re going to lay out a process to help you spend LESS on your PPC campaign while better targeting the people you want to reach.

The key to an efficient PPC campaign is to not waste money on keywords that have nothing to do with your campaign. Believe it or not, if your ad shows up for an irrelevant search, there are people who will click on your ad, no matter how ‘off’ it is to their intended search.

For example, if you are targeting ‘TinyTown traffic’ to display an ad about how your campaign feels about the local gridlock situation, there’s a good chance Google might show your ad in a search about ‘TinyTown Auto Dealerships”. This has nothing to do with your campaign, but you will spend money with every irrelevant click – money that would be better spent on more relevant traffic.

To make your campaign more efficient, you’ll want to keep searches containing ‘Dealerships’ from showing your ads. You can set up negative terms by manually adding them through the link way on the bottom of the page under the Keywords tab. That’s a good first step, but there are far more search phrases containing terms you don’t want to target. The only way you will find out about them is after your campaign starts running.

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Google Tracking Code Generator (And Advertising Spreadsheet)

analyticsSetting up tracking for your marketing campaigns is important to understanding where your website traffic comes from and what elements of your marketing are working best. Here we will walk through the process of setting up and reporting on a tracking link for Google Analytics.

This post gets a bit ‘techie’, but that it’s not as tough as it sounds!

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Joining OnlineCandiateResources.com gets you instant access to:

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  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

Access is FREE for Online Candidate website clients. Find out more.

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This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • Exclusive Video Course - Running for Office as an Online Candidate
  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, you can Join Now.

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