Tag Archives: microsites

Using Microsites To Extend Reach



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A microsite is a small, self-contained, single-issue website. They are designed to promote a specific issue or idea. They are useful when you want people to focus on and take action on a specific topic. In this video, we discuss what political microsites are, and how you can use them in your campaign.

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Using The Facebook Timeline To Slam Your Political Opponents

Facebook’s Timeline format opens up opportunities for political campaigns. Using the Timeline, you can add events, links and messages to your wall or a page. You can post items that go back years – even as far back as the year 1000 AD. Posts are displayed in chronological order down the page.

A timeline is a great way to select and organize events in a way that can help your campaign – or slam your opponents.

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Get Ahead Of The Curve When The Bomb Drops

Even the smallest campaigns need to monitor their campaigns and keep up with the latest news. Reaction and response must be immediate and direct. Bad things can happen at any time. It can be a skeleton that bursts out of the closet, campaign staffer problems, or it might be some gaffe made by you or by an opponent.

Even something that at first appears to be a small issue can quickly snowball and become anything from an opponent’s ‘outrage’ to just an ongoing distraction. Here is how you need to quickly and effectively deal with an online or offline ‘bomb’.

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6 Political Microsite Ideas

Although we discuss political microsites in our training modules, we’re going to go into a little more depth about  campaign microsites, how you can benefit from them, and a few reasons why you may want to use them.

Just by way of recap, the term microsite is defined on Wikipedia as:

“A microsite is an Internet web design term referring to an individual web page or a small cluster (around 1 to 7) of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity. The microsite’s main landing page most likely has its own domain name or subdomain.… Microsites may be used … as editorial support…”

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Political Campaign Microsites Extend Reach

A microsite is a small, self-contained, single-issue website. They are designed to promote a specific issue or idea. They are useful when you want people to focus on and take action on a specific topic. For example, a microsite can be used to educate voters about a specific new law or local development. They can also highlight an opponent’s position or weakness. (“Who’s making political contributions to …”)

Best of all, microsites have a tendency to become highly ‘viral’. They may get shared to others, particularly if the site has a humorous or clever spin.

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  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

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