Tag Archives: donations

Online Fundraising And Donation Services



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Payments online can be accepted either through a third party processor or through an online merchant account. If you decide to pursue online donations, you should establish your payment system early. To accept online contributions, you will need a campaign bank account in place and/or verification of your organization’s non-profit status.

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Reasons Not To Use PayPal For Campaign Fundraising

donationsMany political campaigns use PayPal as a way to transact online fundraising. There are a number of pros to using PayPal – It’s a well-known platform, it can be simple to set up, and the fees are quite low for a payment processor. Now you can even take offline donations through a mobile phone.

However, there are a few negatives to using PayPal for fundraising.

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  • And much more!

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8 Tips For Increasing Your Donation Page Conversions

Getting people to your donation page is only half the job. The other, more important part is to actually convert those visitors to donors. Before working to increase the number of visitors, why not increase the number of donations from the people already visiting? Here are 8 ways to improve your donation page conversion rate.


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Joining OnlineCandiateResources.com gets you instant access to:

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  • Custom tools, including the Campaign Letter Generator, Search Tools and more
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  • And much more!

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One Donation Page Is Never Enough!

Multiple Donation PagesIs your campaign just using a single online donation page? If so, you’re not taking advantage of the opportunities created by segmenting your supporters and sending them to targeted pages.

By using different donation pages, you can track conversions from different fundraising campaigns and track money to the source. This can help improve individual donation pushes and maximize your contributions from different donor segments.

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  • Custom tools, including the Campaign Letter Generator, Search Tools and more
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  • And much more!

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6 Ways To Cut Donation Page Abandonment Rates

Most organizations have donation page conversion rates well below 20%. Even if you’ve managed to get people to your campaign donation page and the visitor is ready to give, your work is NOT done! Until someone fills out the page and clicks ‘Submit”, there is still a chance (and a good one) that something will cause them to leave and not complete the transaction.

Why would potential donors leave? Poorly designed donation pages is a big reason. Cutting down on your abandonment rate will not only improve your conversion rate, but it will mean more dollars for your campaign without an additional marketing spend.

These tips will help you optimize your campaign’s donate page for maximum impact!

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Joining OnlineCandiateResources.com gets you instant access to:

  • Exclusive Video Course - Running for Office as an Online Candidate
  • 275+ articles focused on online political campaigning
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  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

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