Tag Archives: campaign websites

Running A Slate Of Candidates Online



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A subscription to OnlineCandiateResources.com gets you instant access to:

  • Exclusive Video Course - Running for Office as an Online Candidate
  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

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A multi-candidate website is a way of promoting several candidates in one place. Usually the candidates are all from the same party or they side together on a major campaign issue. In essence, they become a ‘slate’ of candidates, hoping to win an election together as a block.

Where there may be some efficiency in running an online campaign this way, there are also drawbacks to the strategy.

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Essential Website Disclaimers

lawsAll US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include billboards, bumper stickers, sample ballots, newspaper ads, TV and radio ads, magazines, mass mailings, websites – and even email.

This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Videos
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more.

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the sidebar link. If you are not a member, learn how you can get access.

 

Primary vs General Election Website Strategies

There are two types of election campaigns in the US – the primary and the general election. The primary ballot lists all the candidates who are looking to run for that office. Whoever wins the primary election goes on to be on the ballot as the party’s candidate for the general election. The general election then decides the final winner to hold office.

Some candidates work hard to secure a primary victory, and then begin the campaigning process all over again for the general election. A lot of candidates don’t want to put in the effort of starting a campaign website until after they’ve secured a primary. That can be a big mistake.

This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Videos
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more.

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the sidebar link. If you are not a member, learn how you can get access.

Building Political Squeeze Pages For Better Performance

In the world of online marketing, a squeeze page is a single web page designed with the purpose of capturing information. Squeeze pages use direct response marketing techniques. That includes the use of headlines, bullets, teaser copy, deadlines, incentives and testimonials. These elements are designed to influence the visitor to buy, subscribe or sign up for more information.

What works for businesses can also work for political marketing. Here are the basic components of a squeeze page:

This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Videos
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more.

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the sidebar link. If you are not a member, learn how you can get access.

Campaign Slideshow Graphics

supportFor campaigns that want to use top slideshows in their websites, the hardest thing can be to just put together the slides. We’ve together editable files of some commonly used campaign slides including ‘Support’, ‘Get Involved’ and ‘News’.

Below is a link to a Photoshop PSD file. The file contains slides are in layers that can be manipulated. After editing colors, text and images in the files,  you can save each slide individually as a jpg or png file. These slides are designed for the top slideshow feature of the Online Candide Enhanced Websites, but the slides can also be used with other content management systems.

This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Videos
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more.

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the sidebar link. If you are not a member, learn how you can get access.

 

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