Posts Tagged ‘campaign websites’

Running A Slate Of Candidates Online



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A multi-candidate website is a way of promoting several candidates in one place. Usually the candidates are all from the same party or they side together on a major campaign issue. In essence, they become a ‘slate’ of candidates, hoping to win an election together as a block.

Where there may be some efficiency in running an online campaign this way, there are also drawbacks to the strategy.

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Essential Website Disclaimers

lawsAll US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a disclosure statement generally include billboards, bumper stickers, sample ballots, newspaper ads, TV and radio ads, magazines, mass mailings, websites – and even email.

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Building Political Squeeze Pages For Better Performance

In the world of online marketing, a squeeze page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headlines, bullets, teaser copy, deadlines, incentives and testimonials that are designed to influence the visitor to buy, subscribe or sign up for more information.

Landing pages work for businesses, and they can work for political marketing. Here are the basic components of a squeeze page:

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Campaign Slideshow Graphics

supportFor campaigns that want to use top slideshows in their websites, the hardest thing can be to just put together the slides. We’ve together editable files of some commonly used campaign slides including ‘Support’, ‘Get Involved’ and ‘News’.

Below is a link to a Photoshop PSD file. The file contains slides are in layers that can be manipulated. After editing colors, text and images in the files,  you can save each slide individually as a jpg or png file. These slides are designed for the top slideshow feature of the Online Candide Enhanced Websites, but the slides can also be used with other content management systems.

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The Mistake of Waiting

We’ve seen a lot of candidates do the right thing by securing a domain name and getting a website set up. Then those same candidates make the mistake of holding off going live with the site and displaying a ‘coming soon’ message for months on end – sometimes well into the election season!

Why do they wait? Most times, candidates want to get all the content ready before they go ‘live’. They figure that without a complete site, voters won’t be interested in seeing the site. That’s a mistake, one that can cost a campaign future website traffic.

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