In the world of online marketing, a squeeze page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headlines, bullets, teaser copy, deadlines, incentives and testimonials that are designed to influence the visitor to buy, subscribe or sign up for more information.
Landing pages work for businesses, and they can work for political marketing. Here are the basic components of a squeeze page:
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For campaigns that want to use top slideshows in their websites, the hardest thing can be to just put together the slides. We’ve together editable files of some commonly used campaign slides including ‘Support’, ‘Get Involved’ and ‘News’.
We’ve seen a lot of candidates do the right thing by securing a domain name and getting a website set up. Then those same candidates make the mistake of holding off going live with the site and displaying a ‘coming soon’ message for months on end – sometimes well into the election season!
Online opposition research is more important than ever. Here are a few must-have programs you’ll want to have to explore and archive your opponent’s campaign website.
