Posts Tagged ‘campaign websites’

Building Political Squeeze Pages For Better Performance

In the world of online marketing, a squeeze page is a single web page designed with the sole purpose of capturing information for follow-up marketing. Direct response marketing techniques are often used. These include the use of a headlines, bullets, teaser copy, deadlines, incentives and testimonials that are designed to influence the visitor to buy, subscribe or sign up for more information.

Landing pages work for businesses, and they can work for political marketing. Here are the basic components of a squeeze page:

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  • 275+ articles focused on online political campaigning
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Campaign Slideshow Graphics

supportFor campaigns that want to use top slideshows in their websites, the hardest thing can be to just put together the slides. We’ve together editable files of some commonly used campaign slides including ‘Support’, ‘Get Involved’ and ‘News’.

Below is a link to a Photoshop PSD file. The file contains slides are in layers that can be manipulated. After editing colors, text and images in the files,  you can save each slide individually as a jpg or png file. These slides are designed for the top slideshow feature of the Online Candide Enhanced Websites, but the slides can also be used with other content management systems.

Membership Has Its Advantages

A subscription to OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Downloadable Worksheets and Checklists
  • Custom tools, including the Campaign Letter Generator, Link Submissions and Search Tool
  • Political resources for fundraising, email and promotion
  • And much more!

Join today and get all this and more.

Access is FREE for Online Candidate clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, we invite you to view the subscriber benefits at Membership Benefits.

 

The Mistake of Waiting

We’ve seen a lot of candidates do the right thing by securing a domain name and getting a website set up. Then those same candidates make the mistake of holding off going live with the site and displaying a ‘coming soon’ message for months on end – sometimes well into the election season!

Why do they wait? Most times, candidates want to get all the content ready before they go ‘live’. They figure that without a complete site, voters won’t be interested in seeing the site. That’s a mistake, one that can cost a campaign future website traffic.

Membership Has Its Advantages

A subscription to OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Downloadable Worksheets and Checklists
  • Custom tools, including the Campaign Letter Generator, Link Submissions and Search Tool
  • Political resources for fundraising, email and promotion
  • And much more!

Join today and get all this and more.

Access is FREE for Online Candidate clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, we invite you to view the subscriber benefits at Membership Benefits.

Create and Add Campaign Infographics With PowerPoint

Presentation can be everything, particularly when it comes to data. When you want to present information in an informative way, charts and graphs are always good. But a simple and visually appealing way to represent data is the infographic. It’s a way to get your point across quickly and effectively. Best of all, you don’t need to be a graphic designer to create one.

Instead of using Excel to create a chart or graph, use PowerPoint to build something a bit more visual. While this is not a design masterpiece, it took me less than 10 minutes to put this together – and I’m not a PowerPoint expert. With a little more detail and information, it would be a great way to show an opponent’s out-of-control spending.

(Note: The numbers don’t match the scale of the money images. Make sure yours are to proper scale.)

Membership Has Its Advantages

A subscription to OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Downloadable Worksheets and Checklists
  • Custom tools, including the Campaign Letter Generator, Link Submissions and Search Tool
  • Political resources for fundraising, email and promotion
  • And much more!

Join today and get all this and more.

Access is FREE for Online Candidate clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, we invite you to view the subscriber benefits at Membership Benefits.

Explore and Archive Your Opponent’s Campaign Website (Updated)

Online opposition research is more important than ever. Here are a few must-have programs you’ll want to have to explore and archive your opponent’s campaign website.

Membership Has Its Advantages

A subscription to OnlineCandiateResources.com gets you instant access to:

  • 275+ articles focused on online political campaigning
  • Downloadable Worksheets and Checklists
  • Custom tools, including the Campaign Letter Generator, Link Submissions and Search Tool
  • Political resources for fundraising, email and promotion
  • And much more!

Join today and get all this and more.

Access is FREE for Online Candidate clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, we invite you to view the subscriber benefits at Membership Benefits.

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