Tag Archives: analytics

Measuring Success



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Knowing what resonates with voters and supporters is important in maintaining a successful online presence. While you can track some activity directly through social media websites, much of your social media work will drive visitors to your campaign website, where you can track on-site activity and interaction.

If you really want to know more about what is driving traffic to your site and what people are doing there, there’s another solution – and it’s free!

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Setting Up Search Engine Accounts For Your Campaign Website

Search engine accounts provide many useful tools and services. They are an important step in getting your site indexed by the major search engines. You can create search engine accounts well before you have a website to submit.

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Joining OnlineCandiateResources.com gets you instant access to:

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  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
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  • And much more!

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How To Use Tagging For Better Analytics Results

AnalyticsIf you want to improve your Google Analytics data, you’ll want to tag your links. By properly tagging outside links in your emails, banner ads, splash pages and other traffic sources, you’ll be able to break down and analyze your results with much better granularity.

A typical tracking link might look like this:

http://www.mysite.com/page.html?utm_source=newsletter15&utm_medium=email&utm_campaign=gotv&utm_content=banner-top

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Joining OnlineCandiateResources.com gets you instant access to:

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  • 275+ articles focused on online political campaigning
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  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

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How To Block Yourself From Showing In Analytics

analytics1-150x150A common problem for those who track their website traffic via analytics is keeping your own site visits from inflating your numbers. Here are simple ways to keep yourself and other specific users from being included in (and potentially skewing) your website stats.

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Joining OnlineCandiateResources.com gets you instant access to:

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  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

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Google Tracking Code Generator (And Advertising Spreadsheet)

analyticsSetting up tracking for your marketing campaigns is important to understanding where your website traffic comes from and what elements of your marketing are working best. Here we will walk through the process of setting up and reporting on a tracking link for Google Analytics.

This post gets a bit ‘techie’, but that it’s not as tough as it sounds!

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Joining OnlineCandiateResources.com gets you instant access to:

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  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, you can Join Now.

This resource is only available to members!

Joining OnlineCandiateResources.com gets you instant access to:

  • Exclusive Video Course - Running for Office as an Online Candidate
  • 275+ articles focused on online political campaigning
  • Downloadable campaign worksheets and checklists
  • Custom tools, including the Campaign Letter Generator, Search Tools and more
  • Political resources for fundraising, email and promotion
  • And much more!

Access is FREE for Online Candidate website clients. Find out more.

If you are a current member, log in using the form to the right. If you are not a member, you can Join Now.

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