Knowing what resonates with voters and supporters is important in maintaining a successful online presence. While you can track some activity through social media accounts, you still want to know what visitors do on your campaign website. To track on-site activity and interaction, you will need to set up website analytics.

Many web hosting companies include a built-in traffic statistics programs, such as Webalizer or AWStats. They use server log data to provide website usage information, such as the number of site visitors and where they came from. Large organizations use higher-end analytic programs like Adobe Analytics. Most local campaigns have neither the budget nor technical expertise to set up complicated analytics systems.

But if you really want to know what drives traffic and what people are doing on your site, there is another solution – and it’s free.

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