Political Fundraising Online

The most effective way for local campaigns to raise money is still the ‘old-fashioned’ way — by making calls and holding events. Personal contacts and solicitation are still an integral part of the fundraising process.

Online fundraising can be a good way to bring in campaign funds, particularly if you want to target a wider audience and a greater quantity of small donations. As technical barriers have dropped in recent years, more and more local campaigns are raising money online.

Module Sections

• Anatomy of an Online Donation – Learn the how, what and where of taking online donations.
• Open a Political Campaign Bank Account – And the basics of campaign banking.
• Fundraising Services – What online processor will you use? What should you consider when selecting a vendor.
• Your Online Pitch – What to ask and what to say to maximize online donations.
• Fundraising in a Recession – Times are tough and getting contributions can be tougher. Here are some tips for raising money in during an economic downturn.
• Making That Final Fundraising Push – As you come to the end of your campaign, those last-minute dollars can make all the difference!

Additional Resources

• Fundraising Services and Payment Processors
• Discuss Online Fundraising on the Member Forum