Launching a successful online political campaign requires some level of planning. Before you make the big announcement, you’ll want to reserve your website domain name, set up your website and reserve your social media accounts. If you’ve been planning this for while, you should already have a large number of social media followers who will be your primary audience and messengers for when you announce your candidacy! Read More...
When you make an update to your campaign Facebook Page, you probably know that not all your fans will see it. But did you know that some fans will never see your updates, no matter what? In fact, for some pages, less than 10% of their fans actually see their updates. And it’s all because of a thing called Edgerank. Read More...
In our previous article, we discussed how to set up a Google Webmaster account. Now that the account is set up and running, we can talk about how your campaign can benefit from the the information it provides. We’re going to go through each section on the Webmaster Tools dashboard, step by step. Read More...
Last week we attended CampaignTech 2012 in Washington, DC. It was a great time. We got to meet a lot of great people and listen to seminars and panels by some of the best in the industry. While there was a lot to take in, here are five major trends that political campaigns can expect to find in 2012 and beyond. Read More...
Google Webmaster Tools provides a series of free, valuable tools to webmasters. It provides candidates with tools to optimize their campaign website for search engines, report site errors, and help in marketing their website. Read More...
Popular Articles
Get
Your Opposition Banned On Facebook
Dirty tricks have become more and more a staple of online campaigning. Even
small local races are finding themselves embroiled in online attacks and negative
viral campaigns. Some campaigns are finding that there are worse things that
can happen on Facebook than just nasty wall comments. keep
reading
Tips
To Make Your Campaign Content Go Viral
Creating great campaign viral content is easier said than done. There is no
set formula for campaign videos that get wide distribution online. While often
viral content seems designed to just make for a good laugh, the ultimate purpose
of any content is to create brand awareness for the candidate and campaign.
Sometimes campaigns can catch lighting in a bottle, but usually they don’t.
keep reading
Comparing
Costs Between Online Fundraising Systems
Suppose one online fundraising processor service has a 3% transaction fee. The
second has a 6% transaction fee. Which service will leave your campaign with
the most money? The first, right, since it takes a smaller bite out of every
donation? Unfortunately, the math isn’t quite that simple. keep
reading
How
To ‘Fire’ A Volunteer From Your Online Campaign
Volunteers are an important part of virtually every political campaign. No matter
what you are running for, the bulk of your campaign work will be performed by
volunteers. This may also include your online campaign efforts. Sometimes things
don’t go well, though, and you’ll find that you will need to restrict
or eliminate a volunteer’s access to your online accounts.
keep
reading
Mass-Invite
Friends To Your Facebook Event
For political campaigns, Facebook is a great place to put together and publicize
a fundraiser or event. Here’s a quick way to start a Facebook event and
a shortcut to easily invite all your friends to it. If you have a lot of friends,
this will save you a lot of time! keep
reading
Additional Resources
Campaign
Letter Generator
Build out a wide variety of political campaign letters and press releases
- from announcements to fundraising to thank-yous. To use this tool, simply
out some fields and select a letter template to generate a customized letter
draft.
Campaign
Email Letter Generator
Build out a wide variety of political campaign email messages. To use this tool,
simply out some fields and select an email template to generate a customized
email draft.
Easy
Bookmark Submission
Submit links to be bookmarked to over two dozen bookmark sites – without any
work on your part! Just enter the URL you’d like the bookmark and your profile
email address in the form – and that’s it! Read
the tool review.
Political
Opposition Research Reports
Order a free report on your opponent’s website backlinks (or your own site backlinks,
if you choose). Find out who links to your opponent’s website. Learn which link
sources are the most valuable, so you can benefit from them yourself! Read
the tool review.
QR Code Generator
Traditional bar codes are used mainly on products, to provide identification
stores, warehouses and similar places equipped with specialized barcode readers.
QR Codes are similar except they hold much more information, and they can be
read by almost every cell phone! Generate QR images in multiple sizes!
Domain Research
Tool
Get information about any website you choose. Find out how many and what pages
are indexed under Google, who links to the sites, domain name registrar information,
what technologies the site is built with and its’ relative traffic levels.
Online
Resource Directory
Discover online resources, websites, tools and software to help grow your campaign.
Download Area
Find useful checklists, guides, white papers and more.
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Your Online ReputationEstablishing yourself on the web.
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Using Social MediaFacebook, Twitter, YouTube and more.
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Your Campaign WebsitePlan it, build it and launch it!
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Building Traffic and SupportHow will voters find you?
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Political Fundraising OnlineAttract donors and raise funds.
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Campaign Email StrategiesDo not understimate good old email.
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Online Political AdvertisingSearch engines, PPC, text and more!
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Campaign Letter GeneratorDonation, volunteer and PR templates.
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Email Letter GeneratorAutoresponder and message templates.
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QR Code GeneratorCodes for your website, signs and more.
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Candidate Search ToolEasily perform online campaign research.
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Bookmark Submissions ToolBuild new links quickly and easily!
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Online Image EditorCut, crop and resize images with ease.
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Domain ToolsGet more info about any website.
