Campaigns who think that creating a Facebook page and slapping up an occasional post will get any traction should think again. A lot planning goes into Facebook marketing, but an equally important element is measuring results.
So, what is the most important thing you should track in your Facebook metrics? Hint: It’s not your number of Fans.
Sorry, this resource is available only to
If you are a current member, please log in to view the rest of this page.
If you are not a member, find out how you can join.