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Don’t let anyone tell you otherwise – the money is in the list. Your email list, that is!
Sending messages through an email list is easier and more cost effective than a comparable print campaign. Once an email list is large enough, the costs of sending mass email messages are negligible and well worth the effort.
Email marketing provides an opportunity to build a relationship with voters and to provide them with something that they may be motivated to forward on to others, thus increasing your overall visibility.