Many people have the potential to become strong, committed supporters who are loyal to your campaign. Your job is to convince them that committing to your campaign is worth their time and resources. The web is a great tool to attract supporters.
While the early days of online campaigning was all about one-way communication, social media today is about dialogue and relationships. Your presence online will attract followers. The next step is to interact with them. This can take the form of answering posted questions or simply acknowledging your followers.
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