Politics lives and breathes on voter polls and surveys. For local candidates with limited budgets, there are online survey tools that can gather feedback in order to perfect a campaign’s message and methods. Campaign surveys can be sent to participants in several ways: through a website link, via your email list, or through off-line contact, such as an invitation through campaign brochures and pamphlets.

A well-structured survey can provide a useful tool to provide insight into what issues are important to voters. Below are some basic tips to help make your online survey effective and inviting to participants.

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